Built for UK hotels

Your hotel's AI operations layer

Auto-handle 70% of guest messages. Morning intelligence brief at 7am. 24/7 coverage from day one.

Book a Demo
See it in action
200
Messages stress-tested
100%
Classified correctly
8/8
Emergencies detected
0
Messages dropped

Three steps. Zero integration.

No PMS connection, no IT team, no API keys. We set up in 48 hours.

📱 1

Guest scans QR at reception

A card at check-in opens WhatsApp pre-filled with their name and room number. One tap to register.

2

AI handles requests instantly

Every message is classified by department and urgency. FAQs are auto-answered. Issues are routed to the right staff member.

📊 3

GM gets morning brief

At 7am, a full operations intelligence brief lands in WhatsApp and email. Yesterday's data, today's priorities.

GH
The Grand Hotel
Specter AI

Hi, can I book a table for 2 at 8pm tonight?

auto-handled

Of course! I've noted a table for 2 at 8pm in The Garden Restaurant. See you tonight.

Replied in 3 seconds

The shower in room 302 won't get hot

routed to maintenance

Sorry about that. I've flagged this to our maintenance team who'll be with you shortly.

Replied in 4 seconds

My wife has fallen in the bathroom, room 302, send help

emergency escalated

Help is on the way. Our duty manager has been alerted immediately.

Duty manager pinged in 2 seconds

Every message is a data point

Guests ask about breakfast. Staff report maintenance issues. Someone has a medical emergency. Every message is classified, routed, and logged.

The AI knows when to answer, when to escalate, and when to sound the alarm.

  • Auto-handles FAQs with your hotel's knowledge base
  • Routes complaints to the right department instantly
  • Flags emergencies to the duty manager in seconds
  • Detects at-risk guests before they write bad reviews
  • Works for staff messages too, not just guests
Explore the Dashboard

The operations brain your hotel is missing

⏱️

Save 3 hours a day

Auto-handle routine messages: breakfast times, WiFi passwords, checkout info, spa bookings. Your front desk focuses on the guests in front of them.

70%+ auto-handle rate
🚨

Never miss an emergency

Medical emergencies, fire reports, security concerns are instantly escalated to the duty manager via WhatsApp. No message gets lost in the noise.

8/8 emergencies detected
📈

Know everything

Daily intelligence brief with sentiment analysis, at-risk guest flags, department performance, and unresolved issues. Your morning standup, automated.

7am brief every morning

Watch the 3-minute demo

From QR scan to morning brief — see the full guest journey.

Demo video coming soon

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Simple, transparent pricing

One price. Everything included. No hidden fees.

£297/month
No lock-in. Cancel anytime. Live in 48 hours.
  • WhatsApp guest messaging + AI classification
  • Auto-handling of routine requests
  • Department routing + emergency escalation
  • Daily intelligence brief (WhatsApp + email)
  • GM dashboard + department dashboards
  • Guest landing page with QR code
  • At-risk guest detection + sentiment tracking
  • Full onboarding + knowledge base setup
Book a Demo First

One-time setup fee: £1,500. Includes WhatsApp configuration, department setup, brand voice calibration, and staff onboarding.

Questions we get asked

No. Specter runs entirely through WhatsApp. No integration, no IT team, no API keys. We give you a WhatsApp number, a QR code for reception, and a dashboard link. That's it.

The AI only auto-handles categories you approve. Anything it's unsure about gets escalated to your team. A wrongly escalated message is just a minor delay. We never risk auto-responding to something sensitive.

48 hours from signing. We configure your departments, load your hotel's knowledge base (breakfast times, spa hours, policies), set up routing rules, and train the AI on your brand voice. You're live by day 3.

Both. Staff send messages to report issues, request supplies, or flag guest complaints they overhear. A restaurant server can report a guest complaint in 5 seconds instead of trying to find a manager.

Guest messages, staff messages, and the AI's classifications. All data is stored securely and belongs to your hotel. We don't sell data or use it to train models. GDPR compliant.

Ready to stop losing intelligence?

Every unanswered message is a missed insight. Every slow response is a potential bad review. Start capturing it all.

Book Your Demo
Or explore the live dashboard first